Marketing and Web Sites
Marketing and web sites are an unusual mix.
At times a web site is used to market a product or service,
other times the product or service is the website.
If you're in the first category, and want to use your website to market a product or service, here are
a few tips on cost effective, proven marketing techniques;
- print your web address on everything you have printed. This may seem like common
sense, but we have seen many companies that do not mention their website in yellow page ads,
on business cards, on mailouts, etc.
- use print ads featuring web address to lower newspaper advertising costs.
Before the web, you needed to get a complete message to potential customers in your ad,
some something as simple as a $35.00, 2-line ad in a national print publication can bring
thousands of visitors to your site:
OK STUFF CHEAP
www.okstuffcheap.com
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- speciality advertising items spread your message for a long time.
T-shirts, mousepads, Frisbee's, almost anything you can print your logo on, you can
print your web address on too.
Make your site easy to be found.
Making you web address a prominent element of your imprinted items' design is
a way to make the item interactive -- drive them to your site.
Your company name, logo or slogans say who you are, but your web address
gives potential customers something to do - to visit you on the web and interact
with your company.
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Copyright ©2003 RMH, all rights reserved.
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