Logotypes: Half Word, Half Image, 100 Percent Identity

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Logotypes: Half Word, Half Image, 100 Percent Identity

      A logotype is a designed word or phrase that forms a single image and is recognizable. Many registered trademarks and copyrighted designs are logotypes, (ie- Coca-Cola, Kellogs, A&P, Stop n' Shop, Dunkin Donuts, and many other companies chose to use a logotype rather than a 'graphic logo', ie- Shell uses a scallop-shell, Prudential Life Insurance use 'the rock', etc...).

      You do not have a top brand name product or a multi-million dollar advertising budget to create a logotype.   In fact, many of the companies we've mentioned built their fortunes on corporate identity or brand name recognition and could not have done so with a logotype.

      Take our logo for instance, it's a graphic image, but has more to do with words than some text... First, the word LEXIPIXEL is a palindrome, (a word that is spelled the same forward or backwards).   Second, it was not a word at all, until we invented it.

      We took lexi, from greek, (lexis meaning words or speach), and 'pixel' a modern word coined in english in 1969 which is a concatenation of pix and the truncated word element.

      Now you know we designed the word LEXIPIXEL to mean "word and picture elements".   Next we set out to design a simple logotype from the word.

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